A free one-year program for online sellers who already run a webshop and want to grow. You get coaching, training and a strong network. New intake twice a year.
The Future Retail Incubator is a free one-year program for e-commerce entrepreneurs who want to build a sustainable, circular business through coaching, training and a strong network.
We welcome up to twenty new companies each autumn and spring. Over a year you get the tools, the guidance and the community to take your webshop from an early idea to an established business.
100+
Companies in the incubator
50%
Female founders
700M+
SEK in combined revenue
10
New spots each term
Who it is for
For entrepreneurs who already run a webshop that has received its first orders and want to turn it into an established business. To take part you should:
Run an active e-commerce business that has taken its first orders
Be able to attend every Tuesday session
Take active part in the discussions
Keep working on developing your business
What is included
Over the year you get coaching, group workshops and specialised sessions covering:
Marketing and social media
Finance and e-commerce law
Online sales strategies
Feedback on your website
Sustainability and circular commerce
A strong network of fellow founders
Format and cost
The program runs over two terms, one year in total, with group sessions every other Tuesday plus specialised afternoon sessions and peer support. It is completely free.
How we work together
The incubator is built on collaboration. We see each other as colleagues, not competitors. We show up, take part, share our skills and experience generously, and keep things open and transparent so everyone learns and grows together.
A network that stays with you
The incubator does not end when the year does. Alumni keep access to our offices, warehouse and events, and many come back to mentor new participants, creating a cycle of shared knowledge.
Apply
Applications for the next intake are open, and we expect active participation in the Tuesday sessions. Deadline for the autumn intake is 16 August 2026. Questions? Email sylvia@ecommercepark.se.
“E-commerce Park has been a crucial part of our journey. I do not think Quickbutik would have grown into the company we are today if it were not for E-commerce Park.”
Roosa Mannonen
Nybryggt.nu
“E-commerce Park has broadened my thinking, educated me and my team, built many valuable relationships, and above all made me dare to try new things.”
Peter Borgman
JS Energi
“E-commerce Park was an important part of building our company and growing it into Europe’s leading retailer of heat pump spare parts. Through their network, their activities, and the opportunity to grow, they gave us the right conditions in every phase.”
Philip Lexander
Fotbutiken.se
“Scale Up is a great, valuable, and enjoyable format for learning and knowledge sharing for me as a CEO and owner of a fast-growing e-commerce business. Everyone involved, from organizers to participating entrepreneurs and guest experts, is highly competent, which creates energy and optimism. I always leave our sessions with new insights, ideas, and perspectives.”
Eric Smith
Uteprodukter.se
“Having previously been part of the incubator, which was immensely valuable for both me and my company, it was a natural choice to participate in Scale Up.”
Adrian Furmanek
Hundstaff
“The incubator has been a great help in taking our company from a hobby business to an established company. Through E-commerce Park’s extensive network and expertise, they have helped us take our business to the next level.”
Sylvia Heuvelman
Soothla
“By having colleagues, I have gained access to new perspectives and the opportunity to identify both weaknesses and strengths. Together, we can collaborate, exchange thoughts and ideas, and promote our shared work process.”
Ann Shergill
India Piercing
“It has not only completely changed my view of e-commerce but also our entire company’s way of working. After the incubator, sales increased significantly.”
Jonas L. Nielsen
Founder, Koibi & Clayd
“The networking opportunities were invaluable, and I loved the collaborative environment!”
Abbe Abdulhak
Founder, Lahku & Nordisk Brodyr
“The supportive community and expert guidance made all the difference.”
Linus Löfgren
Founder, Sugarbeet
“Being part of the incubator gave me new ideas and motivation.”
Zoey Qiu
Founder, Sol Jewelry
“The incubator gave me clarity to scale my business faster than I imagined.”
Linda Pamela Yela Cordoba
IKEA
“It has been a real pleasure working with E-commerce Park.”
